This edtech startup focuses on extracurricular activities for “holistic” learning
Over the years, schools have mainly focused on a defined curriculum for subjects covering languages, science and social studies. While some also have facilities for physical training, music, and dance lessons as an extracurricular activity, not all schools make this an important part of a student’s learning process.
Contractor Saurabh Garg and Suyash Kothari, parents of a five-year-old and a two-year-old respectively, address this market through.
Founded earlier this year, Singapore and Bengaluru-based Sivi Edutech, better known as the Ohana Academy, aims to ensure the holistic development of children between the ages of 4-12 years old by helping them to develop concrete skills through extracurricular activities.
Image Credit: Ohana Academy
Talk with Your story, the founders – who are longtime friends – explain that the education system has become an important goal as their children are now looking to start their educational journey.
“There are a few top schools in metropolitan cities that are interested in a student’s holistic development and value extracurricular activities, but only some of us are privileged to access them. We both come from small towns and when we joined IIT Delhi we realized the gap that we share with other students from Tier I cities, ”said Saurabh.
At IIT, the duo realized that skills like linguistics, communication, etc., are also essential. Having personally faced this problem, they want to make sure that their children do not face a similar problem and are ready for the future.
Ohana aims to become an education platform for students for “everything beyond school”. The founders want making extracurricular activities and holistic development affordable and accessible to all.
Right now, the startup offers live and interactive sessions on linguistics, arts and crafts, health and fitness. It is looking to expand its offering in many other sectors, including emotional intelligence, social skills, among others.
“It’s more of a kind of Netflix platform where users pay a monthly subscription and where students can access any number of courses,” says Suyash.
According to the co-founders, 4 to 12 years is the formative period during which a child develops their own personality and explores their understanding of the world.
Ohana, which means “family” in the Hawaiian language, is currently building a community that includes students and their parents to connect with others across the world. It will also help them learn about the culture and habits of others from an early age.
“We are currently running the entire community on Facebook, but we are working on building our own community platform. As a rule, children can only socialize with children in their school or other educational institutions, or in the neighborhood. Corn through this community, they will be able to connect with students from different backgrounds,” he explains.
Suyash adds that the startup provides a feedback report to parents after each class to report whether the student liked it or not.
Illustration: YS Design
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Ohana claims to have around 5,000 users in India, Sri Lanka, Singapore, United States and United Kingdom. The startup has 50 teachers working under contract.
Earlier this year, he raised a pre-seed funding round and is now seeking to raise a second round for further expansion.
The coronavirus pandemic has caused an explosion in the online learning market. It has also increased the demand for learning additional skills online and for holistic development courses.
According to a study conducted by IIM Kozhikode, the Indian extracurricular market is Expected to reach $ 5.8 billion in India in 2021. Other notable edtech players such as Yellow class, Kyt, ClassBoat, among others, also operate in the extracurricular segment.
Speaking of the startup’s future plans, Saurabh says Ohana is currently looking to double its user base and have at least one million people in its community in a year.
“In the long term, we are looking to create a holistic, digitally-focused curriculum. The idea is that if parents send their children to any school, they also subscribe to Ohana for 8-10 years. Once the students graduate from Ohana, they will be ready for life, ”he concludes.
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